Privacy Policy
Last Updated: April 1, 2025
This Privacy Policy explains how Ratliff & Tipton LLC (“we,” “us,” or “our”) collects, uses, discloses, and safeguards your information when you visit our website (http://www.ratliffandtipton.com) and interact with our digital advertising services. By using our website or providing us with your information, you agree to the terms outlined in this Privacy Policy.
1. Information We Collect
a. Personal Information:
We may collect personally identifiable information that you voluntarily provide when contacting us, signing up for newsletters, or requesting a consultation. This information may include your name, email address, phone number, company name, and any other details you choose to provide.
b. Usage Data:
When you visit our website, our servers automatically record certain information (e.g., your IP address, browser type, operating system, referring URLs, pages viewed, and the dates/times of your visits). This data is used to help us understand how our visitors use our website and improve our services.
c. Cookies and Tracking Technologies:
We use cookies and similar tracking technologies to enhance your online experience. Cookies allow us to remember your preferences and analyze website traffic. You can adjust your browser settings to refuse cookies, though this may affect the functionality of our website.
2. How We Use Your Information
a. Service Provision and Improvement:
We use the information we collect to provide, maintain, and improve our digital advertising services. This includes responding to inquiries, processing requests, and delivering customized advertising solutions tailored to your business needs.
b. Communication:
Your personal information may be used to contact you with newsletters, marketing materials, and other information related to our services. We ensure that all communications are relevant to our business and your interests.
c. Analysis and Research:
We analyze website usage and trends to improve our content, functionality, and overall service offering. This analysis is performed using aggregated, non-personally identifiable data.
3. Disclosure of Your Information
a. Service Providers:
We may share your information with trusted third-party service providers who assist us in operating our website, conducting our business, or servicing you, provided they agree to keep this information confidential.
b. Legal Requirements:
We may disclose your information if required by law, regulation, or legal process, or if we believe in good faith that such action is necessary to (i) comply with legal obligations, (ii) protect and defend our rights or property, (iii) act in urgent circumstances to protect the personal safety of users, or (iv) protect against legal liability.
c. Business Transfers:
In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of the transaction. We will notify you via email and/or a prominent notice on our website of any change in ownership or use of your personal information.
4. Cookies and Tracking Technologies
Our website uses cookies and other tracking technologies to collect information and enhance your online experience. You may choose to disable cookies through your browser settings; however, doing so might affect the full functionality of our website. For more details, please review our Cookie Policy.
5. Data Security
We implement appropriate administrative, technical, and physical safeguards to protect the personal information we collect from unauthorized access, disclosure, alteration, and destruction. Despite our best efforts, no method of transmission over the Internet is completely secure, and we cannot guarantee absolute security.
6. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law. After the retention period, we will take steps to securely delete or anonymize your data.
7. Your Rights and Choices
You have the right to access, update, correct, or delete your personal information held by us. If you wish to exercise these rights or if you have any questions about our privacy practices, please contact us using the details provided below. We will respond to your request in accordance with applicable law.
8. Third-Party Links
Our website may contain links to third-party websites that are not operated by us. This Privacy Policy does not apply to those websites, and we encourage you to review the privacy policies of any third-party sites you visit.
9. Children’s Privacy
Our services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected such information, we will take steps to delete it as soon as possible.
10. International Data Transfers
If you are accessing our website from outside the United States, please note that your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your jurisdiction. By using our website, you consent to the transfer of your information to the United States.
11. Changes to This Privacy Policy
We reserve the right to update or modify this Privacy Policy at any time. Any changes will be effective immediately upon posting the revised Privacy Policy on our website. We encourage you to review this Privacy Policy periodically for any updates.
12. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us via the contact form on our website.
By using our website and services, you acknowledge that you have read, understood, and agree to the terms of this Privacy Policy.
