After running ads for free on the side for quite a while, we were able to learn from trial and error how to get one to perform. No we did't go to college and get a marketing degree, and listen to professors who have nevere ran a marketing business supposedly instruct us on the best ways to market. We simply done it for free, sucked really... really bad, and then got better as time went on. We learnt what makes a good ad, when to make adjustments, how you should talk on camera, when to say what, what the metrics meant, and all the annoying, confusing stuff that goes along with running advertisements. During this time, we also decided that if we wanted to do this long-term, we would have to make it Christ-centered. I don't know if you guys are like this, but we are super into making sure that what we do matters. We want it to make an impact, and we want it to drive us to work in the morning. We want to wake up with a drive to do what we do. So we decided to start focusing on working with other Christians who were in the home service industry. Now we can put our marketing skills to use, and help fellow christians scale thier companies, provide for there families, employ other hard working christians, and share the gospel on our platform. To us, this is a win-win. Even if we miss out on a couple of people who don't believe as we do.